Eoin Treacy's view -
Even consumer companies are trying to make businesses foot at least some of their bills. Instacart is figuring out ways to make money from large food brands such as Red Bull, and not only from consumers reluctant to pay delivery fees. Airbnb and Uber want more bookings from people traveling on the corporate dime.
Some of this strategy is about squeezing revenue from as many sources as possible. But it also highlights the limits of tech products and services just for individuals. We the people are penny-pinching jerks. Businesses watch their bottom lines, too, but they are often willing to pay for software and gadgets that give them an edge.
That's why Intel, Oracle, International Business Machines and the early internet were built on sales to governments, spies, big corporations and others that wanted cutting-edge stuff and had the budgets to support its development. It feels a little like that again now. I think I'll stream some Pink Floyd.
One area where there is an urgent need for additional corporate investment is in the delivery of 5G networks. That is if the full potential of the internet of things, connected devices, software as a service and especially autonomous vehicles are to be fulfilled. There is a great deal of media commentary about all of these sectors but the cold hard reality is that they cannot run on close to their potential on current networks.
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