Kellogg shares rose as much as 3.9% to $65.50 premarket, which would be the highest intraday level since November, after the packaged food company surprised analysts with positive organic sales growth in the first quarter, vs expectations for a decline.
“K impressed this morning, as another large-cap food name tops revenue and profit expectations, partially driven by positive shipment timing and emerging market strength,” Jefferies analyst Rob Dickerson writes
Commodities prices are running higher and that raises the question of how you can pass on higher costs to consumers. It’s the same old corn flakes or shredded wheat so you need to do something. Organics are a great way to do that. Fair trade is another rationale to charge more. Reusable packaging, different shaped packaging and substitution with additional ingredients all allow food producers to protect margins. During this bull market I fully except to see carbon footprint credentials printed on each individual box of food and that will be used as the rationale for price increases.Click HERE to subscribe to Fuller Treacy Money Back to top