Yelp's Link to Brick & Mortar Ad Base Keeps JMP on Sidelines
Comment of the Day

May 13 2020

Commentary by Eoin Treacy

Yelp's Link to Brick & Mortar Ad Base Keeps JMP on Sidelines

This note by Jeremy R. Cooke for Bloomberg may be of interest to subscribers. Here is a section:

Yelp shares are down as much as 15%, the most since late March, on a risk-off day for the market; JMP (market perform) in a note Wednesday highlights worries that the local search site will continue to suffer from social distancing and stay-at-home mandates affecting its advertising base.

Eoin Treacy's view

This is another example of a company that has a reliance on brick and mortar businesses which is at severe risk of implosion. The experience of Tencent with outperformance in the Chinese gaming segment being counterbalanced by weakness in consumer finance is another example. Here is a segment from their quarterly report.

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