While Tony the Tiger thinks Frosted Flakes are “grrr-eat,” hundreds of Kellogg’s factory workers think the company is “grrr-eedy”—and they’re using Tony to drive their point home.
On Oct. 5, when about 1,400 Kellogg’s workers across four US plants went on strike over payments and benefits, a poster featuring the iconic tiger appeared along the picket line in Battle Creek, Michigan. In front of Tony were the words “I’m greedy.” A digital poster by the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union also features an angry Tony holding a”Kellogg’s on Strrr-ike” sign.
Many workers feel like they did everything right during the pandemic and came out worse off than they went in. That belief was reinforced by millions of people making more on welfare and stimulus payments than from working. We are now seeing the results of those policies. Worker activism is trending higher.Click HERE to subscribe to Fuller Treacy Money Back to top