Millions of first-time internet consumers from the Ivory Coast to India and Indonesia are connecting to the web on a new breed of device that only costs about $25. The gadgets look like the inexpensive NokiaCorp. phones that were big about two decades ago. But these hybrid phones, fueled by inexpensive mobile data, provide some basic apps and internet access in addition to calling and texting.
Smart feature phones, as they are known, are one of the mobile-phone industry’s fastest-growing and least-known segments, providing a simple way for some of the world’s poorest people to enter the internet economy.
While global smartphone sales began sliding last year as markets became saturated, smart feature phone shipments tripled to around 75 million from 2017, according to research firm Counterpoint. Some 84 million are likely to be shipped this year.
Phones are an example of enabling technology. Delivering internet access to the masses, primarily in frontier and emerging markets, opens up growth potential for the companies delivering services through these devices. Considering the market penetration companies like Google and Facebook already have, reaching the last couple of billion potential users has to be high on their list of priorities.Click HERE to subscribe to Fuller Treacy Money Back to top