The 2,000 Pound watermelon sold in Japan
Comment of the Day

June 11 2014

Commentary by David Fuller

The 2,000 Pound watermelon sold in Japan

Here is the opening of this report from The Telegraph.

A single watermelon has sold for more than £2,000 in a start-of-the-season auction in northern Japan.

The winning watermelon, grown in the town of Toma in Japan's northernmost Hokkaido island, was bought at a market auction for £2,045 (Y350,000).

The fruit was the highest selling among a batch of around 240 Densuke watermelons, a variety famous for their circular form, distinct black rind and crisp, sweet flesh.

This year's price tag marked a £292 (Y50,000) increase compared to the most expensive watermelon sold at the same market last year.

However, despite the eye-watering cost, it is not the most expensive on record, with that accolade held by a watermelon sold at auction for £3,799 (Y650,000) in 2008.

David Fuller's view

Japan’s passion for perfectly formed fruit is probably unique but these melon prices are also a sign of increasing confidence.  Fruit prices were also strong in 2008 before Junichiro Koizumi’s tentative economic recovery was torpedoed by the West’s credit crisis.  

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