Netflix Breaks Own Rules as Subscriber Losses Batter Shares
Comment of the Day

April 20 2022

Commentary by Eoin Treacy

Netflix Breaks Own Rules as Subscriber Losses Batter Shares

This article from Bloomberg may be of interest to subscribers. Here is a section:

Netflix Inc. is throwing out all of its old rules after losing customers for the first time in a decade, saying it will introduce an advertising-supported option and crack down on people sharing passwords.

The plans are intended to help staunch the loss of subscribers that pummeled the streaming service Wednesday, pushing the stock down as much as 29% in premarket trading in New York and potentially wiping about $43 billion from its market value. It the decline holds, it would put Netflix on course to be the worst performing stock of the year on both the benchmark S&P 500 and Nasdaq 100 indices.

Co-founder Reed Hastings has said for years that he doesn’t want to offer advertising and had no problems with password sharing. But the company is changing course after losing 200,000 customers in the first quarter, the first time it has shed subscribers since 2011. Netflix also projected it will shrink by another 2 million customers in the current second quarter, a huge setback for a company that regularly grew by 25 million subscribers or more a year. Netflix also will curb its spending on films and TV shows in response to the customer losses.

Eoin Treacy's view

S&P offers an investment grade rating, while Moody’s rates Netflix as the highest level of junk. That represents the widespread indecision about the company’s prospects. To some Netflix’s debt is a sound investment, to others it is no better than speculative grade. The yield on the 2028 bonds has doubled since the beginning of the year but stills trades at a price of 106. That premium is hardly justifiable as subscriber numbers contract.

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