McDonald's Plans First Vegetarian Restaurants Globally in India
Comment of the Day

September 06 2012

Commentary by Eoin Treacy

McDonald's Plans First Vegetarian Restaurants Globally in India

This article by Malavika Sharma for Bloomberg may be of interest to subscribers. Here is a section:
The attempt to draw religious Indians shows how the Oak Brook, Illinois-based company is attempting to boost sales by catering to local tastes outside its home market. The vegetarian restaurants will include offerings such as the McAloo Tikki burger, a sandwich with a mashed-potato patty and the Pizza McPuff, a vegetable and cheese pastry.

Eoin Treacy's view For a company with vast global experience, McDonalds has been slow to diversify its menus. Yum Brands on the other has adopted an entirely different strategy with its China menu featuring a large number of local dishes. I believe it is no exaggeration to state that it Chinese restaurants are of considerably better quality than elsewhere which has helped bolster its image as a premium eatery.

McDonalds (3.09%) is an S&P500 dividend aristocrat and has been ranging below its 200-day MA since May. Today's rally takes within striking distance of surmounting the trend mean once more and a clear downward dynamic would be required to check potential for some additional upside.

Yum Brands (1.75%) also has a solid record of dividend increases and has been ranging mostly above its MA since June. A sustained move below $60 would be required to question medium-term scope for additional upside

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