One user, who goes by Vind on Discord, was among Discord's earliest cohort of users. He and his Battlefield 4-playing friends ditched TeamSpeak for the app, right as they were also starting to do more than just talk about Battlefield. "We were moving away from being purely about the game to being more about a general community." Discord let them set up different channels for different conversations, keep some order in the chaos, and jump in and out as they wanted. But Vind said one feature particularly stood out: "Being able to just jump on an empty voice chat, basically telling people, 'Hey, I'm here, do you want to join and talk?'"
Almost everyone I talked to picked that same example to explain why Discord just feels different from other apps. Voice chatting in Discord isn't like setting up a call, it doesn't involve dialing or sharing a link and password or anything at all formal. Every channel has a dedicated space for voice chat, and anyone who drops in is immediately connected and talking. The better metaphor than calling is walking into a room and plopping down on the sofa: You're simply saying, I'm here, what's up?
The evolution of chatrooms for gamers into a real-world phenomenon for business is not going to occur without some bumps on the road. However, the quality of calls and ease of use is so much better than Zoom or RingCentral that it is hard to imagine these companies will hold onto their dominant market positions indefinitely.Click HERE to subscribe to Fuller Treacy Money Back to top