How Bezos Lost Out to Billionaire Ambani in Poll-Bound India
Comment of the Day

February 05 2019

Commentary by Eoin Treacy

How Bezos Lost Out to Billionaire Ambani in Poll-Bound India

This article by P R Sanjai and Saritha Rai for Bloomberg may be of interest to subscribers. Here is a section:

Modi’s Bharatiya Janata Party is still licking its wounds after being trounced in three key recent state polls and a year ago fighting an unexpectedly close contest in Gujarat -- Modi’s home state. Among small businesses, which are a traditional support base, the government’s popularity has been eroded by 2016’s surprise cash ban and the subsequent chaotic roll out of a new sales tax.

The rules now bar Amazon and Flipkart Online Services Pvt. Ltd. from owning inventory, and require them to treat all vendors equally, throttling discounts and exclusives -- a huge advantage to homegrown companies including Ambani’s new venture. His Reliance Industries Ltd., which owns India’s largest retail chain and third-biggest telecom network, has the potential to evolve into a local version of Amazon or Alibaba Group Holding Ltd., UBS AG said last month.

“Whether serendipitous or not, India’s tightened regulatory regime for online retailers is a huge win for Reliance with its new retail ambitions,” said Sanchit Vir Gogia, chief executive officer of consultancy Greyhound Research. “This could be a field leveler for them.”
 

Eoin Treacy's view

Under Mukesh Ambani, Reliance industries has morphed from a focus on oil refining to become India’s primary provider of broadband, a major retail force and is now embarking on becoming the online retailer of choice for India’s burgeoning young community.

The failure of his brother, Anil Ambani’s Reliance Communications to gain traction following a bad bet on fibre optics looks likely to further concentrate control of the broadband network in Reliance Industries’ hands.

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