Musk has fielded many complaints personally -- and publicly -- on Twitter. Much like Tesla has wavered with its pricing, he’s oscillated from adamant, to apologetic, to apathetic, to argumentative. And for the chief executive officer of a company that’s sought to revolutionize car-buying, he’s offered up a perhaps unlikely excuse: Hey, other automakers are doing this, too.
The automotive sector has not been this interesting in a century. There are multiple arguments for which view of the future will prevail. There are competing technologies and perhaps most important there are competing business models. Tesla hasn’t quite figured out what its business model is just yet and that is because autonomous driving, when it finally happens, will change everything.Click HERE to subscribe to Fuller Treacy Money Back to top