In India, GSM/EDGE-only has remained the dominant technology during 2018, accounting for around 56 percent of total mobile subscriptions at the end of this year. However, the country has experienced strong growth in the number of LTE subscriptions over the last couple of years, and at the end of 2018 LTE will account for close to 30 percent of all mobile subscriptions. As the transformation toward more advanced technologies continues in India, LTE is forecast to represent 81 percent of all mobile subscriptions at the end of 2024. 5G subscriptions are expected to become available in 2022. The Middle East and Africa comprises over 70 countries and is a diverse region. It varies from advanced markets which have mobile broadband subscription penetration of 100 percent, and emerging markets where around 40 percent of mobile subscriptions are for mobile broadband. At the end of 2018, more than 20 percent of all mobile subscriptions will be for LTE in the Middle East and North Africa, while in Sub-Saharan Africa, LTE will account for just over 7 percent of subscriptions. The region is anticipated to evolve over the forecast period and, by 2024, 90 percent of subscriptions are expected to be for mobile broadband. Driving factors behind this shift include a young and growing population with increasing digital skills, as well as more affordable smartphones. In the Middle East and North Africa, we anticipate commercial 5G deployments with leading communications service providers by 2019, and significant volumes in 2021. In Sub-Saharan Africa, 5G subscriptions in discernible volumes are expected from 2022.
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India and Africa are the only regions in the world with less than 100% mobile phone penetration. The rollout of 4G in India two years ago is a major evolution for the economy but also represents a major opportunity for international companies seeking a direct route to the nation’s consumers. 4G is the gateway to mobile banking, internet access, online shopping, education and entertainment.
Netflix’s needs to crack the Indian market if it is to meet its revenue objectives and is already developing dedicated programming and cutting prices to appeal to Indians. The share has rebounded over the last few weeks and is now trading back above the trend mean. However, considering the extent of the decline some support building is likely required before a move to substantially higher levels can be sustained.