Email of the day on the value of the Subscriber's Audio
Comment of the Day

May 26 2016

Commentary by Eoin Treacy

Email of the day on the value of the Subscriber's Audio

I note the recent compliment paid to the audio commentary and definitely agree.

But, when you are trying to promote your service you offer only the comments of the day

I am a relatively new subscriber and did have a break of a year while I was in Norway and very busy. At that time I had not developed the discipline of listening to the audio. I think that is why I left you.

The real benefit of the service, to me at least, is the informative, level and rational audio. I swing between preferring to hear Eoin to missing David. Both styles are valuable.

I think by not offering limited access to the audio "guests" will not grasp the full scope of the service. I know I didn't when I didn't listen much in the first year. Now it's the most informative part.

Eoin Treacy's view

Welcome back to the Service and I’m delighted you discovered the audios. From our analytics we see that about 70% of subscribers listen to the audios on a reasonably regular basis. Many Australian subscribers tell me they listen to it with breakfast or on the commute to work while subscribers in the UK generally wait until the next morning to listen while in the USA it acts as a market wrap which synthesises the day’s action. 

David and I both enjoy the expedience and, dare I say, intimacy of recording the audio. The result is both a shorter production time than writing and a more direct message. I agree we should market the benefits of the various parts of the service better and will endeavour to do so. 

 

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