The clearest difference between the parties is on how far their messages are spread by people sharing content voluntarily -- known as “organic” reach. Labour currently leads on this across the three most important social media platforms: Facebook, Twitter and Instagram.
Posts from the Facebook pages of Labour and Corbyn -- largely focused on issues such as the National Health Service and criticizing the government’s austerity program -- have been shared more than twice as many times as those from the Conservatives and from Johnson himself, according to data from CrowdTangle, a social media analytics tool owned by Facebook.
Labour and Corbyn have also garnered about 100% more views of their videos on Facebook and Twitter than the Tories, according to CrowdTangle and a Bloomberg analysis.
Knocking on doors has in many respects been replaced by tapping on phone screens and is arguably more effective considering the willingness of people to spend hours on their phones while being reluctant to open the door to anyone let alone politicians. Google and Twitter have been clear they do not see the risk of being accused of election interference as being worth the revenue from political parties. Facebook seems more willing to engage with politics.Click HERE to subscribe to Fuller Treacy Money Back to top