The success of millions of independent business owners is critical to our world’s economic prosperity. Every new business adds more value to the world. It’s not a zero-sum game, and commerce benefits from more voices rather than fewer. But entrepreneurship is challenging. That’s why we remove barriers and friction for independent business owners. We create tools for anyone, anywhere, to start and grow a business and impact the global community.
A recent article quoted Shopify’s CEO as saying. “Amazon wants to be an empire,” he said. “At Shopify, we are arming the rebels.” I couldn’t help but smile at that statement. There is no doubt that the software companies like Shopify and Wix.com sell, which allows anyone to create an ecommerce site in a couple of hours, is a major innovation. However, the job of marketing that website so it can find clients is an altogether more involved process.Click HERE to subscribe to Fuller Treacy Money Back to top