Portnoy and his ilk have been part of one of the greatest rallies in history, adopting as a mantra the online slogan of “stocks only go up!” Market watchers are being forced to ask to what degree retail interest has become a self-fulfilling prophecy in many parts of the market -- and what dangers it poses for its sustainability. Thursday’s rout, the deepest in three months, offered a reminder that stocks do, in fact, fall, though equities rebounded in trading Friday.
Millennials and Gen Zs, the target audience of Barstool content, have long been under-invested in the stock market, said Julian Emanuel, chief equity and derivatives strategist at BTIG LLC.
That’s changing. Stuck at home with plenty of free time, government stimulus checks, no sports to bet on and, for better or worse, a figure like Portnoy turning investing into entertainment, more and more young people are wading in for the first time.
In the last 24 hours two different subscribers have drawn my attention to the role of day traders in supporting stock prices over the last few months. It’s an important phenomenon but it is not new. Investment heavy weights raising cash and warning about excess is a late stage phenomenon. The masses listening instead to proclamations “stocks only go up” is a signal of even later stage activity.Click HERE to subscribe to Fuller Treacy Money Back to top