Amazon Signs Deal With Games Workshop for Warhammer 40k Films
Comment of the Day

December 16 2022

Commentary by Eoin Treacy

Amazon Signs Deal With Games Workshop for Warhammer 40k Films

This article from Bloomberg may be of interest to subscribers. Here is a section:

The announcement Friday was “very exciting news for Games Workshop,” said Andrew Wade, an analyst at Jefferies in a research note, noting that licensing income has built strongly in recent years. “A mainstream TV/film product could be game-changing in terms of Warhammer’s brand reach and awareness.”

Shares in Games Workshop rose 11% in early trading on Friday, the most in almost nine months. The stock — a pandemic market darling as lockdowns boosted demand for home-based hobbies — had previously fell about a quarter year-to-date.  

Amazon is gearing up to spend more than $1 billion a year to produce movies that it will release in theaters, following the $8.5 billion acquisition of MGM, a 98-year-old Hollywood studio that released Ben-Hur and Legally Blonde. I

The ex-superman actor Henry Cavill is likely to star and executive produce a series adaption of Warhammer 40k, a franchise he’s made no secret of his love for, according to a report the Hollywood Reporter Thursday.

Eoin Treacy's view

This is a significant coup for Games Workshop and will greatly enhance the visibility of its Warhammer franchise. I never got into Warhammer since I have never had the free time to play the game. However, two of my younger brothers are avid fans, and have spent many long hours painting and arranging their battle groups.

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