Sony Shocks CES 2020 With Unveiling of Electric Car
Comment of the Day

January 07 2020

Commentary by Eoin Treacy

Sony Shocks CES 2020 With Unveiling of Electric Car

This article by Michael Cogley for the Telegraph may be of interest to subscribers. Here is a section: 

Tech giant Sony shocked attendees at this year’s CES by unveiling a new electric car.

The Japanese company, which is best known for its PlayStation games consoles and high-end televisions, revealed the Vision S concept saloon.

The prototype boasts 33 sensors to monitor inside and outside of the car, as well as an ultra-wide monitor which will be used for entertainment and information purposes.

Sony chief executive Kenichiro Yoshida said that cars will be redefined as a “new entertainment space”.

“To deepen our understanding of cars in terms of their design and technologies we gave a shape to our vision,” Mr Yoshida told the tech conference in Las Vegas.

“This prototype embodies our commitment to the future of mobility and contains an array of Sony technologies.”

The new concept car also features “360 reality audio”, which Mr Yoshida says will give users an “immersive experience”.

Eoin Treacy's view

The Consumer Electronics Show is where companies go to showcase their most aspirational vision of what they hope to bring to market in coming years. Electric cars started popping up a few years ago but this year electric vehicles dominated the product line. Sony, Mercedes Benz and Fisker debuted electric vehicles, with the latter production ready.

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